Tuesday, October 02, 2012

52 Years Of Entertainment, We Have Come A Long Way...


Since the attainment of independence in 1960, Nigeria has been grappling with socio-economic and political problems, but on the contrary, the entertainment industry is basking in success with the movie/music industry turning in billions of naira to the economy. In this independence special report By ANTHONY ADA ABRAHAM  on the Nigeria’s entertainment industry since independence, he samples people’s opinions on the growth of the industry in the last 52 years.

Entertainment in Nigeria dates back to the introduction of black and white TV set.

That generation enjoyed it as it serves as a means of passing across vital information to the public who could afford.

The music of Nigeria includes many kinds of folk and popular music, some of which are known worldwide. Styles of folk music are related to the multitudes of ethnic groups in the country, each with their own techniques, instruments, and songs. Little is known about the country’s music history prior to European contact, although bronze carvings dating back to the 16th and 17th centuries have been found depicting musicians and their instruments.
Nigeria has been called the heart of African music” because of its role in the development of West African highlife and palm-wine music, which fuses native rhythms with techniques imported from the Congo for the development of several popular styles that were unique to Nigeria, like apala, fuji, jùjú, highlife, and pop.

Subsequently, Nigerian musicians created their own styles of United States hip hop music and Jamaican reggae. Nigeria’s musical output has achieved international acclaim not only in the fields of folk and popular music, but also Western art music written by composers such as Fela Sowande.
Polyrhythms, in which two or more separate beats are played simultaneously, are a part of much of traditional African music; Nigeria is no exception. The African hemiola style, based on the asymmetric rhythm pattern is an important rhythmic technique throughout the continent. Nigerian music also uses ostinato rhythms, in which a rhythmic pattern is repeated despite changes in metre.
Nigeria has some of the most advanced recording studio technology in Africa, and provides robust commercial opportunities for music performers. Ronnie Graham, an historian who specialises in West Africa, has attributed the success of the Nigerian music industry to the country’s culture - its “thirst for aesthetic and material success and a voracious appetite for life, love and music, [and] a huge domestic market, big enough to sustain artistes who sing in regional languages and experiment with indigenous styles”. However, political corruption and rampant music piracy in Nigeria has hampered the industry’s growth.
Since independence, there has been a massive shift from what used to be known as Nigeria music.
Both the movie and music industry in Nigeria is enjoying massive investment bringing in lots of professionals across the globe to feature in movies or music.
Nigerian artistes are signed under big record label across Europe. D’banj, PSuare and others are flying the flag high. J Martins, 2face, Asa, Fela Anikulapo Kuti are those that have attracted international artistes into the country since independence.
Though Nigeria music has changed for the better, people see Nigeria as a land of bountiful  opportunity which has not even been taped.
According to some Nigeria entertainers, their opinion on the growth of entertainment in Nigeria is awesome compared to the early 60s. Modern instruments and young enthusiastic  men take time to study the rudiments in music becoming world class producers and directors like Don Jazzy, Cobhams Asukwo, Jesse Jags, Samklef, K-Smasher, Drillmix, TY-mix and lots more.
Nigeria Videos
Technology has contributed a lot in the growth of the industry, HD, 3D and other hi-tech cameras is helping in improving the picture quality in videos.
Nigeria music video of late can never be compared with those before and after independence.
Modernization has really helped in equipping producers who uses all forms of modern techniques in collaboration with their international counterparts.
Young men and women like Wizkid, Olamide, Davido, Waconzy, Eva, Mo’chedah, Ice Prince, W4, Chuddy K, Omawumi  and others are waxing stronger everyday. Little wonder the crave for Nigerian kind of music has risen tremendously among the youth. 
The cinema of Nigeria grew quickly in the 1990s and 2000s to become the second largest film industry in the world in terms of number of annual film productions, placing it ahead of the United States and behind the Indian film industry.
According to Hala Gorani and Jeff Koinange formerly of CNN, Nigeria has a US$250 million movie industry, churning out some 200 videos for the home video market every month.
Nigerian cinema is Africa’s largest movie industry in terms of both value and the number of movies produced per year. Although Nigerian films have been produced since the 1960s, the rise of affordable digital filming and editing technologies hasstimulated the country’s video film industry. The Nigerian video feature film industry is sometimes colloquially known as Nollywood, having been derived as a play on Hollywood in the same manner.
Nigeria movie stars like Genevieve Nnaji, Tonto Dikeh, Nkem Owoh, Omotola Jalade, Aki and Pawpaw, John Okafor, Chiwetalu Agwu, Mercy Johnson, Ini Edo and recently Van Vicker, Majid Micheal, Nadia Bwari and other from Ghana are names making waves in Nollywood, seen as iconic celebrities across the globe.
Though comparing the music and movie industry might draw controversies but a lot still need to be done in making sure that Nigeria movie videos meets the music videos standards.
Nigerian artistes are recognised by international organizations and entertainment outfits, bringing home awards and flying the flag high. But a lot still need to be done. 
According to gospel artiste KennySam who believe that the industry is a step ahead, but have not moved as it should, empathized that  a lot still need to be done as the industry is  still far behind.
“Though we are  doing better than the early 90s, a lot has changed in style. We now see the big names in the music industry doing ‘colabo’ with us here I think it has moved significantly and its more profit-oriented than it used to be.’
As we mark 52 years of entertainment in Nigeria, the believe is that the government should continue supporting the industry as it has been noticed is one of the largest employer of labour that has not been noticed.

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